Project
"In words, in things, in the world": the new campaign payoff that widens La Stranieri's identity from languages to global heritage.
La Stranieri: in words, in things, in the world
In 2026 the two-year communication programme between Dinamo and the University for Foreigners of Siena continues, with the 2026/2027 enrolment campaign, launched in June, with enrolment opening on 1 July.
The occasion is the arrival of two new degree courses devoted to archaeology, art history and cultural heritage, widening an offer historically centred on languages, mediation and intercultural relations.
The choice was to read this widening as a deepening of the university's vision: the new courses carry La Stranieri's identity into the concrete, material dimension of cultures, alongside the study of languages.
Hence the payoff "In words, in things, in the world", which also becomes the structure of the whole campaign.
From the study of languages to the study of languages and the material forms of culture: words, things, world.
La Stranieri's offer remains centred on languages and literatures, mediation and intercultural relations. The new courses in cultural heritage, archaeology and art history add a dimension that used to be peripheral: the material traces of cultures.
The shift is small but it matters: from the study of codes to the study of codes and objects, of texts and of heritage.
The campaign translates this into an updated positioning: a public university that trains people able to understand and transform the cultures of the contemporary world, through languages, heritage and global cultures.
The concept: in words, in things, in the world
The payoff is also the structure of the concept. Words: interpreting languages, literatures, codes and texts. Things: reading and documenting material traces as heritage, objects, works, sites. World: acting in an international, intercultural and public perspective.
The three words hold positioning, offer and experience together, and give the campaign a spine that recurs in every piece of content.
