Project
From visual identity to the new exhibition design: logo, signage, wayfinding, panels, captions and social communication.
Museo del Cristallo: identity and exhibition design for the reopening
- Area
- Identity
- Year
- 2023
- Main link
- Go to the website
Colle di Val d'Elsa is the City of Crystal. It produces 95% of Italian crystal and 15% of the world's. Its Museo del Cristallo is the first and only museum in Italy devoted to the material, and on 16 December 2023 it reopened to the public with a renewed route. Dinamo handled the entire visual identity project for the new display: logo, signage, wayfinding, panels, captions and social communication.
A material that lives on light and transparency, translated into a mark the eye completes.
Colle di Val d'Elsa is the City of Crystal. It produces 95% of Italian crystal and 15% of the world's. Its Museo del Cristallo is the first and only museum in Italy devoted to the material, and on 16 December 2023 it reopened to the public with a renewed route. Dinamo handled the entire visual identity project for the new display: logo, signage, wayfinding, panels, captions and social communication.
The visit runs over three floors, two of them below ground. For each, Dinamo handled panels, signage and captions, treating the historic photographs of the protagonists and the stages of production at large format, for an immersive experience. The new logo also became the external sign, on a vertical structure in the middle of the square, from design through to printing and installation.
