Client
Gelateria Dondoli
<p>Dondoli is an artisan gelateria in the shadow of the towers of San Gimignano, with master gelato maker Sergio Dondoli and an international reputation. For a brand like this Dinamo worked on an integrated project, not on a single digital product.</p><p>The starting point is the digital brand. The historic logo stays as it is, while a new digital identity takes shape, built on the typeface Exposure, which has since carried over into the physical shops with graphics of various kinds on display. The brand's communication and the website rest on that identity, with a restrained voice and a catalogue that sets out flavours, ingredients and sourcing.</p><p>On the application side, Dinamo developed two tools designed for the shop: an application driving the screens that display the available flavours, and a mobile application for composing and managing orders. Identity, communication, website and applications are pieces of a single system, coherent with each other and born of the same idea of the brand.</p>
