Project
A catalogue of exclusive properties between Florence and Siena, for an international clientele buying from a distance.
Casa in Toscana: luxury real estate in digital
- Area
- Identity, Development
- Year
- 2023
- Main link
- Go to the website
CASA IN TOSCANA® sells exclusive properties in Chianti and across Tuscany, between Florence and Siena. Farmhouses and villas, apartments in historic villages, properties to restore, with a catalogue that extends to historic villas worth several million euro. Exclusivity on its properties is the agency's capital, and its clients are largely international.
Someone buying a house in Chianti from abroad does not walk into the agency. They come in through the website, look at the photographs, measure the rooms on the floor plan, place the house on the map, and come back to look a second and a third time. The website is the first viewing. Dinamo designed the interface that makes that viewing possible and built the software that supports it.
High-end real estate in digital: for someone buying from a distance, the website is the first viewing.
An estate agency lives inside its management system. That is where the properties, the technical details, the photographs, the prices and the states of negotiation sit. The CASA IN TOSCANA® website does not duplicate that work, it connects to it. The FASTHOME management system remains the single source of data, and the web platform is its public face. A property entered or updated in the agency reaches the site with no double entry, with its images, its square metres, its features. When a property sells, the page changes state and stays on to record the work done. It is a choice that decides everything else: the agency's team works where it has always worked, and the site follows.
Search: finding your own house
The catalogue is wide and uneven, and every buyer interrogates it in their own way. Some are looking for a house in a village, some for an estate in the country, some start from the budget, some from a precise location in Chianti, some already hold the reference number they saw in a newsletter. Search is built on facets that combine with one another: type, area, location, province, number of bedrooms, price band, reference. The result count updates with every choice, sorting works on price and date of entry, and pagination carries the whole catalogue. Anyone who opens a property page and goes back finds their search where they left it.
The property page: the viewing at a distance
The property page is the heart of the platform. A gallery running to dozens of photographs per property, the property video, the floor plans, the map view that sets the house in its landscape. The technical sheet states floor area, bedrooms, bathrooms, pool, energy rating and features. Anyone wanting to take the property off the site downloads it as a printable document or shares it. Anyone wanting to keep it saves it to a wishlist and finds it again on their next visit. Contact is within reach at every point on the page, with a form that recognises international dialling codes, because enquiries arrive from anywhere in the world.